From pizza-parlor pedophilia rings to Sharia law in Florida, viral fake news stories often seem propelled by their own preposterousness. It’s a different matter for professionally produced disinformation. That, I learned from a former pro, requires a core of logic and verifiable fact.
Larry Martin, a retired professor who lives in the seaside town of Rockport, Massachusetts, used to be Ladislav Bittman, deputy commander of the Department for Active Measures and Disinformation in the Soviet-directed Czechoslovak intelligence service. To create the kind of disinformation that changes the world, he told me, you need a story that’s at least 60, 70 or even 80 percent true. Even well-educated people will swallow untruth without too many questions if it’s plausible and it reinforces their existing beliefs.
